Rush was founded on our knowledge that sport and entertainment brand partnerships, or sponsorships, can be extremely powerful to accelerate business growth. Sport and entertainment provide universal opportunities to excite, engage and motivate behaviour.
Successful sponsorships transform brand equity, attract buyers, open new sales channels, boost productivity and accelerate financial growth.
However, there is often very little robust business rationale behind investment decisions and nor is meaningful commercial value measured.
Through a process of internal and external research Rush applies the same business rigour to developing a sponsorship strategy as would be applied to any other significant commercial investment.
This allows Rush to design, deliver, and measure well-structured commercial partnerships in sport and entertainment that deliver meaningful value specific to your business.
We enable our clients to take a proactive rather than reactive approach to sponsorship rights acquisition.
Rush’s clients welcome our passion and professionalism. We pride ourselves on a straightforward and effective approach to sport and entertainment marketing. We always seek to develop long-term and mutually beneficial commercial relationships.
Test Your Knowledge
Football is the most popular global sport, but is comprised of different competitions. So WHICH has the highest global TV viewership per event: an English Premier League match or a Formula 1 race?
Click to view answer
Each F1 Grand Prix attracts an average of 86million TV viewers worldwide (425million unique viewers per season and a cumulative audience of 1.58billion over 19 races in 2014)
Sources: Sport+Markt 2011, www.repucom.net 2014, www.formula1.com 2015
ACCELERATING BUSINESS GROWTH THROUGH SPORT AND ENTERTAINMENT