GET TO KNOW US
Rush’s management team is committed to setting the highest standards in sports and entertainment sponsorship.
We have brought together some of the most experienced, respected and successful sponsorship experts with financial investment specialists and key growth market authorities.
We are supported by key commercial partners that share our passion to consistently set the bar in their field.
Everyone at Rush is passionate, professional and takes great pride in their work.
Our greatest satisfaction is facilitating demonstrable new business for our clients through sponsorship.
Prior to taking up the helm at rush, Tom was responsible for Commercial Alliances at the Williams F1 racing team, developing partnerships with some of the world’s largest companies and brands. He is highly regarded in Formula 1 sponsorship and marketing circles, with former clients and partners acknowledging both his creativity and professional approach.
Tom has worked on sponsorship strategies with leading global brands, including Avis, IHG, AT&T, CNBC, Hewlett Packard, Royal Bank of Scotland, Philips, Thomson Reuters, Allianz, Randstad, PepsiCo and ORIS Swiss Watches.
As CEO at rush, Tom uses his vast experience and network to develop bespoke marketing solutions for our clients in sport and entertainment. To explore how rush may assist your business please contact us.
Jonny is Managing Director responsible for client, brand and sponsorship management. Having previously worked for Williams F1 and most recently for JMI, Jonny brings industry leading experience developing and executing successful sponsorship programmes for blue chip brands in sport including PepsiCo, Hewlett Packard, Thomson Reuters, Petrobras, Hilton International, Lenovo and Diageo.
Jonny led LG Electronics into Formula One as a Global Partner and oversaw their global activation programme resulting in over 50 local marketing teams using the F1 property to enhance marketing campaigns and drive sales. Under Jonny’s stewardship LG was consistently the most exposed brand in Formula One’s broadcast coverage reaching over 515 million unique viewers each year.
Most recently Jonny took on responsibility for Diageo’s stalwart brand, Johnnie Walker. With a focus on Asia Johnnie Walker looked to use the style and sophistication of Formula One and the Vodafone McLaren Mercedes team to boost engagement with a younger more affluent demographic. The results in countries including Malaysia, Singapore, Indonesia, Philippines, China and India showed impressive gains commercially as well as advancing brand perception, affinity and loyalty to the brand.
Jonny’s broad experience in international sports marketing spans strategy consultation and rights acquisition, return on investment maximisation, experiential marketing, events and hospitality, measurement and evaluation, and local market asset exploitation.
James joined Rush Sport & Entertainment to help global brands create commercial partnerships in sport built on sound investment rationale.
Working across sponsorship, licensing and merchandising, James specialises in developing partnerships that deliver against corporate objectives. Using a consultative approach, James worked with Skullcandy and Avis Budget Group to help them understand, develop and secure global sponsorships in Formula 1 and Formula E.
With a passion for sport and business, James continues to develop sponsorship that connect with customers’ emotions and consistently deliver high, demonstrable return on investment.
Partners & Collaborators
Pangaea Creative is an ambitious design and strategy consultancy specialising in sports. Pangaea uses design to help turn fans into customers. They work for leading sports teams and entertainment properties, for sponsors, equipment manufacturers, service providers as well as individual athletes and coaches. Having grown up in Formula 1, Pangaea understands the need for speed, accuracy and world class presentation. Sports are in their blood and so far they’ve worked in F1 and other motorsports, football, rugby, cricket, tennis, squash and cycling.
Rush work with SMG Insight (powered by YouGov) to provide robust customer insights that inform sponsorship strategy and measure impact on customer behaviour. Equally applicable to B2B as well as B2C focussed organisations, we provide an unparalleled level of insight, comprehensive data analysis and global reach that enables our clients to achieve their objectives from sponsorship and marketing most effectively.
ACCELERATING BUSINESS GROWTH THROUGH SPORT AND ENTERTAINMENT