Tom Potter

Prior to taking up the helm at rush, Tom was responsible for Commercial Alliances at the Williams F1 racing team, developing partnerships with some of the world’s largest companies and brands. He is highly regarded in Formula 1 sponsorship and marketing circles, with former clients and partners acknowledging both his creativity and professional approach.

Tom has worked on sponsorship strategies with leading global brands, including Avis, IHG, AT&T, CNBC, Hewlett Packard, Royal Bank of Scotland, Philips, Thomson Reuters, Allianz, Randstad, PepsiCo and ORIS Swiss Watches.

As CEO at rush, Tom uses his vast experience and network to develop bespoke marketing solutions for our clients in sport and entertainment. To explore how rush may assist your business please contact us.

Jonny Odell

Jonny is Managing Director responsible for client, brand and sponsorship management. Having previously worked for Williams F1 and most recently for JMI, Jonny brings industry leading experience developing and executing successful sponsorship programmes for blue chip brands in sport including PepsiCo, Hewlett Packard, Thomson Reuters, Petrobras, Hilton International, Lenovo and Diageo.

Jonny led LG Electronics into Formula One as a Global Partner and oversaw their global activation programme resulting in over 50 local marketing teams using the F1 property to enhance marketing campaigns and drive sales. Under Jonny’s stewardship LG was consistently the most exposed brand in Formula One’s broadcast coverage reaching over 515 million unique viewers each year.

Most recently Jonny took on responsibility for Diageo’s stalwart brand, Johnnie Walker. With a focus on Asia Johnnie Walker looked to use the style and sophistication of Formula One and the Vodafone McLaren Mercedes team to boost engagement with a younger more affluent demographic. The results in countries including Malaysia, Singapore, Indonesia, Philippines, China and India showed impressive gains commercially as well as advancing brand perception, affinity and loyalty to the brand.

Jonny’s broad experience in international sports marketing spans strategy consultation and rights acquisition, return on investment maximisation, experiential marketing, events and hospitality, measurement and evaluation, and local market asset exploitation.

Tom Campbell

Tom manages the day-to-day running of our clients’ activation programmes; providing strategic consultation and innovative solutions to maximise the impact and business value from their partnerships in sport and entertainment.

Tom has spent the past 10 years providing partnership management and sponsorship activation programmes within a variety of industries, including managing the Marussia F1 Team’s Partner roster in Formula 1.

Most recently, Tom led an account management platform for a leading Mayfair PR and Business Development consultancy. Tom brings great attention-to-detail and a strong track record of delivering exceptional brand partnerships and customer events for brands in the luxury goods industry from premium spirits, jewellery and exclusive sporting events, to private members clubs and luxury travel businesses.

His excellent ability to identify and understand key stakeholder issues helps clients to better understand and unlock the value from their partnerships by leveraging assets most effectively.

Kate Creasey

An award-winning Web Editor Kate is a passionate digital expert with over 22 years experience managing brands’ on-line presence. Specialising in launch and relaunch projects, content strategy, taking brands on-line and social network development. Creative and commercially-minded Kate is focussed on creating digital content that is compelling to the target audience whilst meeting the requirements of the business from it.

Kate was formerly Editor of Cosmopolitan.co.uk which she relaunched and under her lead became the no.1 website for women in the UK.

Pangaea Creative

Pangaea Creative is an ambitious design and strategy consultancy specialising in sports. Pangaea uses design to help turn fans into customers. They work for leading sports teams and entertainment properties, for sponsors, equipment manufacturers, service providers as well as individual athletes and coaches. Having grown up in Formula 1, Pangaea understands the need for speed, accuracy and world class presentation. Sports are in their blood and so far they’ve worked in F1 and other motorsports, football, rugby, cricket, tennis, squash and cycling.

SMG Insight

Rush work with SMG Insight (powered by YouGov) to provide robust customer insights that inform sponsorship strategy and measure impact on customer behaviour. Equally applicable to B2B as well as B2C focussed organisations, we provide an unparalleled level of insight, comprehensive data analysis and global reach that enables our clients to achieve their objectives from sponsorship and marketing most effectively.

Connect Partnership Group

Rush’s trusted partner in the US is Connect Partnership Group run by sponsorship experts Danielle Shuff and Ben Cahalane. Rush’s European and APAC market expertise dovetails with Connect’s in the highly developed American market. We love working with Ben, Danielle and their team based in Texas who share our passion and professional dedication to accelerating business growth through sport and entertainment.

Our Network

We love working with other talented specialists in their field. If you’re interested to explore how Rush may add value to your client proposition or vice versa we’d love to hear from you. Please get in touch.