James joined Rush Sport & Entertainment to help global brands create commercial partnerships in sport built on sound investment rationale.

Working across sponsorship, licensing and merchandising, James specialises in developing partnerships that deliver against corporate objectives. Using a consultative approach, James worked with Skullcandy and Avis Budget Group to help them understand, develop and secure global sponsorships in Formula 1 and Formula E.

With a passion for sport and business, James continues to develop sponsorship that connect with customers’ emotions and consistently deliver high, demonstrable return on investment.