Our management team
Tom Potter
Prior to taking up the helm at rush, Tom was responsible for Commercial Alliances at the Williams F1 racing team, developing partnerships with some of the world’s largest companies and brands. He is highly regarded in Formula 1 sponsorship and marketing circles, with former clients and partners acknowledging both his creativity and professional approach.
Tom has worked on sponsorship strategies with leading global brands, including Avis, IHG, AT&T, CNBC, Hewlett Packard, Royal Bank of Scotland, Philips, Thomson Reuters, Allianz, Randstad, PepsiCo and ORIS Swiss Watches.
As CEO at rush, Tom uses his vast experience and network to develop bespoke marketing solutions for our clients in sport and entertainment.
Jonny Odell
Jonny is Managing Director responsible for client, brand and sponsorship management. Having previously worked for Williams F1 and most recently for JMI, Jonny brings industry leading experience developing and executing successful sponsorship programmes for blue chip brands in sport including PepsiCo, Hewlett Packard, Thomson Reuters, Petrobras, Hilton International, Lenovo and Diageo.
Jonny led LG Electronics into Formula One as a Global Partner and oversaw their global activation programme resulting in over 50 local marketing teams using the F1 property to enhance marketing campaigns and drive sales. Under Jonny’s stewardship LG was consistently the most exposed brand in Formula One’s broadcast coverage reaching over 515 million unique viewers each year.
Most recently Jonny took on responsibility for Diageo’s stalwart brand, Johnnie Walker. With a focus on Asia Johnnie Walker looked to use the style and sophistication of Formula One and the Vodafone McLaren Mercedes team to boost engagement with a younger more affluent demographic. The results in countries including Malaysia, Singapore, Indonesia, Philippines, China and India showed impressive gains commercially as well as advancing brand perception, affinity and loyalty to the brand.
Jonny’s broad experience in international sports marketing spans strategy consultation and rights acquisition, return on investment maximisation, experiential marketing, events and hospitality, measurement and evaluation, and local market asset exploitation.
Tom Campbell
Tom manages the day-to-day running of our clients’ activation programmes; providing strategic consultation and innovative solutions to maximise the impact and business value from their partnerships in sport and entertainment.
Tom has spent the past 10 years providing partnership management and sponsorship activation programmes within a variety of industries, including managing the Marussia F1 Team’s Partner roster in Formula 1.
Most recently, Tom led an account management platform for a leading Mayfair PR and Business Development consultancy. Tom brings great attention-to-detail and a strong track record of delivering exceptional brand partnerships and customer events for brands in the luxury goods industry from premium spirits, jewellery and exclusive sporting events, to private members clubs and luxury travel businesses.
His excellent ability to identify and understand key stakeholder issues helps clients to better understand and unlock the value from their partnerships by leveraging assets most effectively.
Kate Creasey
An award-winning Web Editor Kate is a passionate digital expert with over 22 years experience managing brands’ on-line presence. Specialising in launch and relaunch projects, content strategy, taking brands on-line and social network development. Creative and commercially-minded Kate is focussed on creating digital content that is compelling to the target audience whilst meeting the requirements of the business from it. Kate was formerly Editor of Cosmopolitan.co.uk which she relaunched and under her lead became the no.1 website for women in the UK.
In 2022 Kate completed Cambridge University’s Business Sustainability Leadership course and has become a passionate corporate sustainability consultant helping clients design and manage their sustainability journey: ESG assessment and strategy development; CSR policies and strategies; engagement with in-house teams and supply chains; net zero baseline calculations and reduction planning; climate risk strategy; and guidance towards increased circularity, carbon reductions and certifications. This combines with her strong background in content creation to help businesses clearly and authentically communicate their sustainability message.