DISCOVER

Starwood provide 5 star hospitality as standard at its hotels in over 100 countries worldwide. The Starwood Preferred Guest (SPG) programme sponsors the MERCEDES AMG PETRONAS F1 Team in FORMULA ONE. SPG offers its members a exclusive opportunities to benefit from unique experiences with the Team and its drivers.

DESIGN

Rush delivers seamless guest communication and entertainment experiences for SPG’s loyal members. Our team of experts deliver end to end hospitality solutions beginning with the guest communication, F1 team interaction, stakeholder engagement with properties through to fulfilment of the experience on site with dedicated hosts with the guests.

DELIVER

In 2015 Rush expanded its remit with SPG to enhance their social media activities. Our social media team created a bespoke twitter handle for SPG to speak directly to SPG members, fans of the sport and the MERCEDES AMG PETRONAS team.

We revitalised SPG’s guest communications, with a bespoke template for all guest communications around MERCEDES AMG PETRONAS events. As part of this we developed a document that clearly outlines the key components of the event and the experience, provides the member with a concise overview of the event and therefore heightening their anticipation for the day and gives clear direction of how to get to the event and to the hospitality location.

We engage with hotels, SPG members, rights holders and suppliers to ensure a seamless event experience is delivered every time for SPG’s guests.

We design and delivers premium grandstand experiences for SPG members which heighten the experience through a variety of value added elements, not least of all great service and attention to detail.

We ensure all experience logistics are taken care of at all events in the SPG Moments F1 calendar.

We manage SPG’s @SPGPOLEPOISITION twitter handle and ensure this is on brand for both SPG and the MERCEDES AMG PETRONAS team.

“Rush combines a professional, client centric, approach to sponsorship management, Delivering a series of guest hospitality enhancements for our offering. Rush’s knowledge of the sport, close relationship with the MERCEDES AMG PETRONAS Team and experience in delivering high quality programmes for guests have benefited SPG greatly.”

Nadege Dumont, SPG Partnerships Director, Starwood Hotels & Resorts

“Just wanted to say thanks and let you know we had an AWESOME time at the grand prix. Our Rush host was fantastic and very knowledgeable and made our experience even better. I love SPG, you guys are great :)”

SPG Monaco GP guest 2015

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