Skullcandy had fast grown to become the #1 in-ear headphone brand in the U.S. market. After establishing an international office in 2012, Skullcandy set the objective of growing International business from 25% of total revenue to at least 50%. Most of Skullcandy’s sponsorships to date had been in extreme and winter sports, although they had just begun to consider more mainstream sports like football.
DESIGN
Rush helped Skullcandy explore opportunities to grow brand awareness that were authentic to their brand position (the original performance and lifestyle audio brand) and would provide sales and marketing assets to engage their target market (millenials). Formula 1 fitted that need perfectly, whilst also providing Skullcandy’s R&D teams opportunities to seek design and engineering inspiration from the F1 team.
DELIVER
Prior to the start of the 2015 Formula 1 season, Skullcandy announced a multi-year sponsorship of the Force India F1 Team. The Skullcandy brand features on the F1 car and prominently on the team mechanics and engineers headphones, providing a highly relevant and uncluttered opportunity for Skullcandy to gain awareness amongst Formula 1’s 450 million unique viewers.
