One All Sports / Formula E
One All Sports / Formula E
DISCOVER
Using our existing global network of contacts within hours we were able to identify a credible partner to Mahindra Formula E racing team. Mahindra needed a cutting-edge clothing and apparel client.
OAS is a world class supplier to Lotus F1, Bentley and Lamborghini Racing.
We outlined the proposition to OAS and received initial buy-in from senior management.
DESIGN
Working around the clock we developed a win-win solution for Mahindra and OAS.
From the introduction to signed MOU took 15 working days, enough time for all clothing requirements to be ready before first race.
OAS were able to facilitate all B2B & B2C orders through www.oneallsports.com enabling an effective revenue generation platform.
DELIVER
Mahindra was able to secure clothing for the team and a large amount of apparel to use for their internal marketing purposes.Partnering with a well established merchandising partner enabled Mahindra to grow its team brand and generate merchandising revenue from day one of racing.
In return we were able to secure OAS a significant package of rights over-and-above a traditional licensing arrangement. This included promotion of OAS on team Clothing and branding on the Car.
OneAllSports was incorporated off the back of 20 years experience in sports related apparel and accessories industry. Through this we have launched our online e-commerce platform to provide multi branded motorsport products to all corners of the globe. One All Sports have secured exclusive products only to be sold through the website and work closely with Mahindra Racing to design and distribute their merchandise.