China is the most second most important single-country market for Mercedes Benz. Mercedes were looking at a premium platform to ramp up sales and marketing post Chinese new year and a way to engage and reward customers.
DESIGN
At the same time The rolling stones were looking for a premium transportation partner in line with the bands image.
DELIVER
Rush helped Mercedes-Benz China tailor a package of rights and benefits focused on delivering incentives and driving clients to car dealerships. Rights included: VIP ticket pre-sae window; VIP passes: a fleet of Vehicles with fleet branding; the right to brand the vehicles with the tour logo (Shanghai Concert) and exposure in print, billboards, light boxes, digital and other forms of pre approved media.
Rush delivered the ‘Official Automobile Partner’ to Mercedes-Benz for China leg of The Rolling Stones Asian Tour. This asset helped Mercedes-Benz witness a 52% rise in unit sales for Q1 2014.
