Learndirect / Virgin Racing
Learndirect / Virgin Racing
DISCOVER
Adult e-learning company Learndirect required a platform for new business growth internationally and retention of its existing domestic customer base
DESIGN
Rush supported Learndirect in its ambition to expand
DELIVER
Rush consulted on a partnership with the Marussia F1 Team. Rush lead partnership negotiations and ensured appropriate marketing rights were secured that enabled domestic and international objectives to be achieved.
Rush developed a hospitality and customer marketing strategy that ensured maximum return on investment.
• Selection of sponsorship platform
• Strategic action plan
• Delivery of sponsorship activation plan
• Execution of at-track hospitality support
• Off track event support and activation