Rush supported IHG to enter Formula E through a partnership with Mahindra Racing.
DESIGN
Rush consulted on IHG’s business plan for Formula E and ensured a structured and measurable partnership programme was created and negotiated in line with IHG’s business objectives.
DELIVER
Rush delivers ongoing contractual and consultative support as well as guest entertainment programmes for their inaugural Formula E partnership and will expand on this remit to include global sponsorship activation aimed at rewarding IHG’s most valuable customers.
