The objective was to support the development of the Havaianas brand in Asia, engaging key media and retailers.
DESIGN
Havaianas was proud to be co-sponsor of the Ferrari 458 GT3 driven by Brazilian ex-Formula 1 driver, Lucas Di Grassi, for the 59th Macau Grand Prix.
DELIVER
Qualifying to start the race from pole position, Lucas Di Grassi was the talk of the town in the lead up to the race. After the race, Havaianas hosted a VIP celebratory dinner at renowned Brazilian restaurant, Fogo Samba, attended by Di Grassi, the Auto Italia, AF Corse and Electric Sekki teams, and of course the gorgeous Havaianas Ambassadors.
“The combination of Di Grassi and Havaianas was a match made in heaven; both hail from Brazil, both operate in strict dedication to their industry and both live by the popular ‘I am Brazilian and I never give up’ adage which has become so popular of late!” Electric Sekki CEO.
