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CNBC / Virgin Racing

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CNBC / Virgin Racing

DISCOVER

CNBC were seeking a cost-effective platform to place the brand in front of a massive global audience, which was complementary to their own influential and affluent viewer base around the world.

DESIGN

Rush developed a global partnership with the Virgin Racing F1 Team that provided a high profile business story around Formula 1, the Virgin brand and Sir Richard Branson’s challenger team.

DELIVER

With behind-the-scenes access at Grands Prix CNBC were able to create high impact relevant content to their channel whilst developing new and enhanced relationships with VIP clients.

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