CNBC were seeking a cost-effective platform to place the brand in front of a massive global audience, which was complementary to their own influential and affluent viewer base around the world.
DESIGN
Rush developed a global partnership with the Virgin Racing F1 Team that provided a high profile business story around Formula 1, the Virgin brand and Sir Richard Branson’s challenger team.
DELIVER
With behind-the-scenes access at Grands Prix CNBC were able to create high impact relevant content to their channel whilst developing new and enhanced relationships with VIP clients.
