Bifold / Marussia F1 Team
Bifold / Marussia F1 Team
DISCOVER
Accelerated business growth and elevated brand positioning with the aim of enhancing the company’s stature in the competitive manufacturing marketplace and securing larger scale contracts.
DESIGN
Rush negotiated contractual terms with the F1 Team that enabled Bifold to use F1 to enhance brand awareness and strengthen positioning.
DELIVER
Rush delivered consultancy and programme activation support strategies focused on maximising contractual rights to develop new & existing client entertainment programmes at International Grand Prix events.
• Programme consultancy and planning
• Event management
• F1 Team liaison at-track & off-track