Avis / Mahindra Formula E Team

2014/2015 FIA Formula E Championship.
Friday Shakedown.
Long Beach ePrix, Long Beach, California, United States of America.
Friday 3 April 2015
Photo: Al Staley/LAT/Formula E
ref: Digital Image _R6T6857

Senna
Avis / Mahindra Formula E Team
DISCOVER
Following an evaluation of sports sponsorship properties including the Rugby World Cup and Formula 1 Rush supported Avis to enter Formula E through a partnership with Mahindra Racing.
DESIGN
Rush consulted on Avis’ business plan for Formula E and ensured a structured and measurable partnership programme was created and negotiated in line with Avis’ commercial and brand objectives.
DELIVER
Rush delivers ongoing contractual and consultative support to Avis for their Formula E partnership with Mahindra to help ensure demonstrable commercial returns to the business are achieved.