2014/2015 FIA Formula E Championship. Friday Shakedown. Long Beach ePrix, Long Beach, California, United States of America. Friday 3 April 2015 Photo: Al Staley/LAT/Formula E ref: Digital Image _R6T6857
Senna
Avis / Mahindra Formula E Team
DISCOVER
Following an evaluation of sports sponsorship properties including the Rugby World Cup and Formula 1 Rush supported Avis to enter Formula E through a partnership with Mahindra Racing.
DESIGN
Rush consulted on Avis’ business plan for Formula E and ensured a structured and measurable partnership programme was created and negotiated in line with Avis’ commercial and brand objectives.
DELIVER
Rush delivers ongoing contractual and consultative support to Avis for their Formula E partnership with Mahindra to help ensure demonstrable commercial returns to the business are achieved.
