Avis / Mahindra Formula E Team
Avis / Mahindra Formula E Team
DISCOVER
Following an evaluation of sports sponsorship properties including the Rugby World Cup and Formula 1 Rush supported Avis to enter Formula E through a partnership with Mahindra Racing.
DESIGN
Rush consulted on Avis’ business plan for Formula E and ensured a structured and measurable partnership programme was created and negotiated in line with Avis’ commercial and brand objectives.
DELIVER
Rush delivers ongoing contractual and consultative support to Avis for their Formula E partnership with Mahindra to help ensure demonstrable commercial returns to the business are achieved.