Asia Jet, the Asian private jet company, was looking to increase its presence and develop new business opportunities in its core market, Asia.
DESIGN
A sponsorship strategy and business development plan targeted at achieving new client business from Formula 1 in 12 months
Rush led contractual negotiations securing a tailored package of rights and on car branding with the Sauber F1 Team
DELIVER
Rush used its network within Formula One to develop new business opportunities and facilitate introductions within the F1 community.
