A-GAS was expanding into new markets and required a platform for increasing its brand stature in new markets.
DESIGN
Rush negotiated a partnership with the fledgling Marussia Formula One Team. Rush negotiated a schedule of events for A-GAS to promote its brand through on-car and on-team association as well as access to Marussia Racing’s hospitality programme at selected GP. Rush ensured A-GAS’s rights enabled domestic as well as international activation could take place.
DELIVER
Rush’s sponsorship management team ensured the brand application for A-GAS across the team was maximized. Rush worked with A-GAS’s marketing team to develop a sponsorship activation plan that saw, clients entertained at key GP’s, staff were able to benefit from the Team association via rewarsd, enhanced internal communications and an F1 Pit Stop Challenge at their summer BBQ event. A-GAS engaged domestic suppliers and customers on Marussia F1 Team factory visits over the sponsorship period which lead to increased customer loyalty and sales.
