Premier League matches attract an average of 12.3million viewers globally per match (4.7bn cumulative viewers over 380 live games)

Each F1 Grand Prix attracts an average of 86million TV viewers worldwide (425million unique viewers per season and a cumulative audience of 1.58billion over 19 races in 2014)

Sources: Sport+Markt 2011, www.repucom.net 2014, www.formula1.com 2015