About Us

Rush was founded on our knowledge that sport and entertainment brand partnerships, or sponsorships, can be extremely powerful to accelerate business growth. Sport and entertainment provide universal opportunities to excite, engage and motivate behaviour.

Successful sponsorships transform brand equity, attract buyers, open new sales channels, boost productivity and accelerate financial growth.

However, there is often very little robust business rationale behind investment decisions and nor is meaningful commercial value measured.

Through a process of internal and external research Rush applies the same business rigour to developing a sponsorship strategy as would be applied to any other significant commercial investment.

This allows Rush to design, deliver, and measure well-structured commercial partnerships in sport and entertainment that deliver meaningful value specific to your business.

We enable our clients to take a proactive rather than reactive approach to sponsorship rights acquisition.

Rush’s clients welcome our passion and professionalism. We pride ourselves on a straightforward and effective approach to sport and entertainment marketing. We always seek to develop long-term and mutually beneficial commercial relationships.

Our Services

  • Strategic Consultancy

    We advise companies on their sponsorship and related marketing strategy. Advised by internal and external research we identify, develop and evaluate appropriate opportunities to suit their specific business needs. Rush ensures that sponsors have the right structures and resource in places both maximise and measure meaningful business value.

  • Rights Acquisition

    Rush design, negotiates and secures sponsorship rights packages that are carefully tailored to sponsor’s brand development and business objectives. Informed by both internal and external research, we ensure every element of your programme has robust KPIs in place to track performance and measure value.

  • Sponsorship Management

    Rush provides expert value-added services for activating and delivering sponsorship strategies. These range from nurturing business connectivity amongst a community of sponsors end-to-end delivery of hospitality programmes, overseeing media relations, publicity and engaging consumer-marketing activities. We track performance and report results.