Our Values


We love sport and entertainment. We love exciting our clients and their customers in this environment.


We are straightforward and transparent to work with.


Our guiding principle is that you can’t improve what you don’t measure …and we’re careful to make sure we measure what’s important and meaningful. We hold ourselves accountable.


Rush set the highest standards in sport and entertainment sponsorship – we constantly strive to exceed expectations and never stop raising the bar.

We believe in sport and entertainment’s power to inspire and motivate positive change: to engage and excite customers, employees and the media to support accelerated business growth.

We bring transparency and business rigour to sponsorship investments; we ensure they add clear and meaningful value to our clients’ businesses.

Our greatest satisfaction is facilitating demonstrable new business for our clients through sponsorship.


    Rush develop a thorough understanding of your business, your customers and your market place: identify the sales, marketing, operational, brand challenges and opportunities that sponsorship may deliver against.

    We work with you to determine the $ business value of improved performance in each area, setting clear ROI objectives and KPIs to track performance.


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    Rush identify carefully matched sponsorship properties and associated rights informed by internal and external research.

    Rush develop innovative custom solutions rather than just reactively evaluating off-the-shelf proposals. We work proactively and collaboratively with rights holders’ top decision makers or owners to add more value; maximising ROI & ROO.

    Our consumer research informs how your customer consumes and participates with the property to enable targeted cost-effective activation strategies.


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    Rush may provide a turn-key solution to all aspects of sponsorship activation. We foster relationships between your stakeholders and the rights holder to fast-track establishing a genuine partnership.
    We develop internal and external communications to ensure full alignment through the business and customer engagement. We ensure your business is well set-up to drive value from day one of the sponsorship. We track KPIs and we measure ROI. We report results.