Contact_CB_v4

Please direct all initial enquiries to our local offices in Tokyo, Seoul, Delhi, Melbourne, Miami and LA via our regional head offices below.

HEADQUARTERS HONG KONG

RUSH GROUP LIMITED
4th Floor, BT Centre
23 Wong Chuk Hang Road
Aberdeen, HK

T: +852 2826 1982 / +852 2544 9020
F: +852 2580 1862
E: [email protected]

HEAD OFFICE UK

RUSH SPORTS MARKETING LTD
10A Bank Chambers Hart Street
Henley-on-Thames, Oxfordshire,
RG9 2AU, UK

T: +44 1491 578 578 / +44 1491 570 140
E: [email protected]

Test Your Knowledge


Superbowl ads are amongst the most prized, but what delivers greater media exposure? A superbowl ad or a Formula 1 team sponsorship?

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Answer


A USD$4.5million Superbowl advert may deliver media exposure worth up to USD$10million allowing for online views and other positive PR associated with the game. The equivalent spend on a F1 Team sponsorship may typically deliver USD$30-60million media value over a year and a truly global audience of 425million TV viewers (vs 112million predominantly US viewers of the Superbowl). One leading F1 Team generated an average x28 return on their sponsors’ investment in TV media value alone.

Source: www.nbc.com 2015 and www.repucom.net 2014

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