Since the Formula 1 world championship was founded, there have been 16 Olympic Games, 17 World Cups and 49 SuperBowls. At the end of the 2015 season, how many Formula 1 Grand Prix races will there have been?
a) 782 b) 936 c) 1,001

936

Superbowl ads are amongst the most prized, but what delivers greater media exposure? A superbowl ad or a Formula 1 team sponsorship?

A USD$4.5million Superbowl advert may deliver media exposure worth up to USD$10million allowing for online views and other positive PR associated with the game. The equivalent spend on a F1 Team sponsorship may typically deliver USD$30-60million media value over a year and a truly global audience of 425million TV viewers (vs 112million predominantly US viewers of the Superbowl). One leading F1 Team generated an average x28 return on their sponsors’ investment in TV media value alone.

Source: www.nbc.com 2015 and www.repucom.net 2014

Formula 1 races are expensive to host – but How much do you think the Monaco Formula 1 Grand Prix week generates in revenue for the Principality?
a) €300m b) €600m c) €900m

€900m

Which sport’s fans have the most disposable income?

F1 fans have the highest disposable income of all major global sports – 21% in the top income bracket. F1’s huge audience covers a broad demographic and nothing is more efficient at targeting high earners.

Source: www.repucom.net 2014

“F1 attracts a niche male audience.”
Really?! So how many women actually watch F1?

35% of F1’s Global TV audience is female (50% in some European markets) – that’s over 150million. In fact F1 attracts the largest European female audience of any annual sports event or series and 1 in 3 women in Europe watch at least one entire race or race highlights broadcast on TV each year.

Source: www.repucom.net 2014

F1 rights are too restrictive? So How many F1 themed promotions did LG Electronics run in their first season as an F1 global partner?
a) 200 b) 600 c) 1,400

1,400

Football is the most popular global sport, but is comprised of different competitions. So WHICH has the highest global TV viewership per event: an English Premier League match or a Formula 1 race?

Premier League matches attract an average of 12.3million viewers globally per match (4.7bn cumulative viewers over 380 live games)

Each F1 Grand Prix attracts an average of 86million TV viewers worldwide (425million unique viewers per season and a cumulative audience of 1.58billion over 19 races in 2014)

Sources: Sport+Markt 2011, www.repucom.net 2014, www.formula1.com 2015