Rush Sport & Entertainment continues to grow and enhance its long-term relationship with Marriott International, in particular its exciting new combined loyalty brand, Marriott Bonvoy™.
Marriott Bonvoy™ announces the extension of its industry leading partnership with Formula 1 World Champions Mercedes AMG Petronas Motorsport this week ahead of the Formula 1 curtain raiser in Melbourne Australia. In support of the renewed partnership Rush Sport & Entertainment will continue providing Marriott International strategic consultancy and delivering tactical brand activations driving brand messaging and member engagement around the World including all Formula 1 markets.
Marriott Bonvoy™ branding will feature prominently on the team, drivers and race cars whilst a programme of new and enhanced member experiences will ensure Marriott Bonvoy™ maintains its position of industry leader and brand of choice for over 110million travellers Worldwide.
In addition the 2019 Formula 1 Rolex Australian Grand Prix will feature a high profile Marriott Bonvoy™ presence beyond support of Mercedes AMG Petronas Motorsport. Through the creation of the Marriott Bonvoy™ Lounge, the Australian GP and Marriott International have created a bespoke design and decor, topped with elite service and delicious food. Furthermore, all race fans will be able to take advantage of the Marriott Bonvoy™ Pit Stop at various locations around the race venue and use the Marriott Bonvoy™ buggies to get around more easily. Special experience packages have been developed for the event to ensure Marriott Bonvoy™ members have the opportunity to engage in a range of unique activities from hot laps, to helicopter rides, and meet and greets with the race drivers over the weekend.
Melbourne 2019 will be an event to remember for Marriott Bonvoy™ and Rush Sport & Entertainment.