PUMA become Official Licensing partner with Mercedes GP Petronas
From the 1st January 2012 PUMA will become the exclusive licensing partner to Mercedes GP Petronas for footwear, apparel and accessories and an official Team Partner. The agreement incorporates branding for PUMA on the team’s MGP WO3 2012 race car, and on all race and teamwear products.
PUMA will also provide Mercedes GP Petronas with innovative fireproof racewear for the drivers and tech team. As part of PUMA’s long motorsport legacy, PUMA’s development of fire retardant technology has helped revolutionise driver racewear by dramatically reducing weight, while maintaining optimal performance; safety and comfort.
Ross Brawn, Team Principal at Mercedes GP Petronas commented: “PUMA has a long and successful heritage in motorsport and, having worked with them previously in Formula One, I know their technical performance innovations for racewear are amongst the best in the industry, which is of course critical to our racing operation. PUMA’s global capability to design, develop and distribute licensed products for fans of the Silver Arrows around the world is equally impressive. This is a key partnership for Mercedes GP Petronas, and one we are delighted to have established.”
Christian Voigt, Senior Head of Global Sports Marketing at PUMA said: “PUMA is fully committed to motorsport for the long term, and signing this partnership with the Mercedes GP Petronas team is a major statement for us as a brand. Mercedes-Benz has such a rich heritage in motorsport and Mercedes GP Petronas is an exciting continuation of this story. With such talented drivers and team personnel, it’s clear they are destined for great things in the years to come. Combining our experience in licensed product development and distribution with the brand equity of the team has significant commercial benefits for both parties, and is another strong basis for this new partnership.”
Click here for the full announcement and press release.