McLaren Racing and GO SMILE announced today a partnership that will see the brands come together at this year’s Indianapolis 500 in May. At the 103rd edition of the iconic race, McLaren will challenge for a fourth victory at the event with Fernando Alonso, who will seek to secure the highly coveted achievement: the Triple Crown of Motorsports.

GO SMILE is a trusted leader in the at-home teeth whitening industry, and is no stranger to the fast lane. Since starting its engines 17 years ago in San Francisco, the female-run brand with headquarters in Austin, TX, has received powerful celebrity and press attention for its cutting-edge innovation and award-winning results. The team behind GO SMILE stays true to its mission: Empowered by Women, for Everyone.

GO SMILE will be represented on the McLaren-Chevrolet and on Fernando’s racesuit and the visor strip of his helmet.

Zak Brown, Chief Executive Officer, McLaren Racing, commented:

“As the Indy 500 nears, the McLaren team continue to work hard on track and behind the scenes and we’re very pleased to announce that GO SMILE will be joining us as another new partner at the Indy 500 race in May. GO SMILE is similarly dedicated to innovation, achievement and giving back, and we look forward to activating together at the iconic Brickyard.”

Rose Wood, CEO of GO SMILE, commented:

“Partnering McLaren Racing and with Fernando Alonso is such an honor for us. Fernando is immensely talented, and much like GO SMILE, he is a winner in his field and a leader of innovation. We’re excited to support such an esteemed race team, and a fellow leader such as Fernando. We will be rooting for his victory this year.”

Milton Verret, Chairman of the Board GO SMILE, commented:

“A portion of the proceeds from our Indy 500 partnership with McLaren Racing will go on to benefit the Fernando Alonso Foundation, which runs a Karting School that provides opportunities to children interested in karting and teach them the fundamental principles of sport.”