Saturday evening, 26th November (pre the Abu Dhabi GP showdown) Lewis Hamilton made one lucky SPG member’s dream come true in a truly unique experience and raised the bar for loyalty programme reward and recognition.
Following a week long simulator challenge installation at the Le Méridien Abu Dhabi, where over 350 entrants participated in the SPG Simulator Challenge contest to find the fastest lap time around the Yas Marina race track, Rush Sport & Entertainment’s activation team moved the installation 8km along the Corniche to the new venue, the highest helipad in the Middle East at the St. Regis Abu Dhabi hotel. Saturday evening, 26th November (pre the Abu Dhabi GP showdown) Lewis Hamilton made one lucky SPG member’s dream come true in a truly unique experience and raised the bar for loyalty programme reward and recognition.
The new venue presented some unique challenges for the set up team, not least of all because it was 255m up between two towers, home to The St. Regis Abu Dhabi. With breathtaking, 360 degree views the helipad location proved to be one of the most exciting activation experiences undertaken at this years Abu Dhabi Formula 1 Grand Prix.
Lewis arrived direct from the Yas Marina track to congratulate and race a few laps with the SPG Simulator Challenge winner before heading down to entertain the SPG guests attending the VIP reception hosted by the 5 star hotel.
SPG host multiple events across the Formula One season thanks to their partnership with the MERCEDES AMG PETRONAS Formula One Team. Via SPG Moments members can use Starpoints to redeem money can’t buy experiences. Sign up to SPG’s rewards programme to start living the SPG Life.
Rush Sport & Entertainment is proud to work with SPG in Formula One, creating and delivering unique experiences for its loyal members around the world.