Disney Quick to Spot Opening as Viewers Flock to Live Sport
“Viewers tastes have changed. Last year sport sevents made up more than 90%* of the top 100 live broadcasts… and advertisers certainly know the rewards of a captive audience.” (*up from less than 50% in 2011). Even for the owners of AAA+ streaming content analysts recognise its ESPN+ sports content will be a critical pillar for the success of Disney’s new streaming service Disney+
Rush Sport & Entertainment create authentic partnerships that place our clients’ brands front and centre in prime sports content, enabling them to engage and excite huge global fanbases, and to demonstrably accelerate their business growth.
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