NEWS
McLAREN RACING AND GO SMILE ANNOUNCE INDY 500 PARTNERSHIP
Apr 24 2019
Category: News
“We look forward to activating together at the iconic Brickyard” McLaren Racing and GO SMILE announced today a partnership that will see the brands come together at this year’s Indianapolis 500 in May. At the 103rd edition of the iconic race, McLaren will challenge for a fourth victory at the event with Fernando Alonso, who will seek to secure the highly coveted achievement: the Triple Crown of Motorsports. GO SMILE…
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Rush Sport & Entertainment supports Marriott Bonvoy™ to go further, faster with Mercedes AMG Petronas Motorsport in Formula 1
Mar 15 2019
Category: News
Rush Sport & Entertainment continues to grow and enhance its long-term relationship with Marriott International, in particular its exciting new combined loyalty brand, Marriott Bonvoy™. Marriott Bonvoy™ announces the extension of its industry leading partnership with Formula 1 World Champions Mercedes AMG Petronas Motorsport this week ahead of the Formula 1 curtain raiser in Melbourne Australia. In support of the renewed partnership Rush Sport & Entertainment will continue providing Marriott…
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Formula E and Modis offer technology work placement
Jun 12 2018
Category: News
Formula E has teamed up with professional IT and engineering solutions company Modis to offer a fully-paid work placement with the electric championship’s Head of Technology. FE and Modis have launched a competition to find the Innovation Manager, who will be tasked with implementing new technology for the series’ event management systems during the six-month placement. The successful candidate will work alongside FE’s new Head of Technology Eric Ernst at…
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Modis gears up as official partner for Formula E
Apr 13 2018
Formula E has today confirmed that Modis – the leading experts in IT, engineering and life science solutions – will help drive first-class performance and groundbreaking technological innovation as an official partner of the ABB FIA Formula E Championship. Announced on the eve of the first-ever Formula E race in Rome on April 14 – the new partnership will connect the world’s brightest talent in engineering and technology with the…
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Win the Ultimate Experience with Marriott in Abu Dhabi
Oct 02 2018
Category: News
Win the Ultimate Experience with Marriott in Abu Dhabi and Mercedes-AMG Petronas Motorsport. Motorsport fans can win a prize that includes meeting Mercedes-AMG Petronas Motorsport driver Valtteri Bottas* at an exclusive Marriott Elite Member event in Abu Dhabi and much more. To enter the chance to win the Ultimate Experience, fans can take part in the 2018 Marriott Simulator Challenge at Le Méridien Abu Dhabi. The competition is open to…
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Marriott and SPG Members Now Have A Lot More ‘Moments’ Options
May 10 2018
Category: News
Marriott International has really embraced non-hotel redemptions during the integration of their reward program, Marriott Rewards, with Starwood Preferred Guest. The SPG Moments program, introduced by Starwood some years ago, offered members the opportunity to redeem points for culinary, sports, and arts experiences that were exclusive to the program. Soon after closing on the acquisition of Starwood in 2016, one of the earliest new program enhancements was the addition of…
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Renesas Electronics and Mahindra Racing Expand Formula E Technology Partnership for Season 5
Nov 12 2018
Category: News
Renesas’ System-Level Electric Vehicle and Power Management Expertise Boosts Performance of Mahindra Racing TOKYO, Japan ― Renesas Electronics Corporation (TSE: 6723), a premier supplier of advanced semiconductor solutions, today announced it is expanding its strategic technology partnership with Mahindra & Mahindra, Ltd a pioneer in the development of electric vehicles (EVs), and Mahindra Racing, one of the ten founding teams competing in the ABB FIA Formula E Championship, for the…
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PETROBRAS SIGNS TECHNICAL PARTNERSHIP WITH McLAREN AND RETURNS TO FORMULA 1
Feb 20 2018
Category: News
Company will develop fuel and lubricants; agreement includes technology Petrobras is back in Formula 1, after forming a technical partnership with McLaren on Monday 19 February. The agreement provides for a technology partnership to develop high-performance fuel and lubricants, and the partnership may be extended to other strategic areas, such as the sharing of technologies between the parties. The Petrobras brand will be displayed on the team’s cars, uniforms and…
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Mahindra & Renesas Launch Formula E Partnership
Dec 06 2017
Category: News
Hong Kong, November 30, 2017 ― Mahindra & Mahindra, Ltd. a pioneer in the development of electric vehicles, and Renesas Electronics Corporation (TSE: 6723), a premier supplier of advanced semiconductor solutions, today announced the formation of a strategic partnership with Renesas as the official technology partner of the Mahindra Racing Formula E team.
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Mahindra & Renesas Launch Formula E Technical Partnership
Nov 30 2017
To explore collaboration to expand the development and manufacturing of electric vehicles, powertrain, ADAS and other systems in India and other emerging markets Hong Kong, November 30, 2017 ― Mahindra & Mahindra, Ltd. a pioneer in the development of electric vehicles, and Renesas Electronics Corporation (TSE: 6723), a premier supplier of advanced semiconductor solutions, today announced the formation of a strategic partnership with Renesas as the official technology partner of…
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MERCEDES AMG PETRONAS Driver Lewis Hamilton creates the ultimate SPG Moment on The St. Regis Abu Dhabi Helipad
Nov 28 2016
Category: News
In an adrenaline fueled exclusive event with the MERCEDES AMG PETRONAS Formula One Team, the globally renowned loyalty program, Starwood Preferred Guest celebrates the ultimate SPG Moment, welcoming team driver Lewis Hamilton to the highest active helipad in the Middle East at The St. Regis Abu Dhabi. Mercedes AMG Petronas Formula 1 driver Lewis Hamilton stands on the highest active helipad in the Middle East (255m) at The St Regis…
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DS Virgin Racing unveil their new #FormulaE livery with a cool video
Sep 26 2016
Category: News
https://youtu.be/90OXcd0XP9M
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Mahindra Racing partners with Magneti Marelli
Apr 22 2016
Category: News
22nd April 2016. Paris Mahindra Racing has announced a partnership with Magneti Marelli to develop powertrain components for Mahindra Racing’s season three Formula E car, the M3Electro. Mahindra Racing and Magneti Marelli will also begin a new commercial partnership, with the Italian supplier’s branding appearing on the season two M2Electro for the remaining races of the current season. Dilbagh Gill, Team Principal of Mahindra Racing Formula E Team said, “We…
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EXHIBITIONISM: THE ROLLING STONES
Apr 01 2016
Category: News
EXHIBITIONISM is the first international exhibition on The Rolling Stones. Taking over the entire two floors of the Saatchi Gallery with 9 thematic galleries, EXHIBITIONISM combines over 500 original Stones’ artefacts, with striking cinematic and interactive technologies offering the most comprehensive and immersive insight into the band’s fascinating fifty year history. From never before seen dressing room and backstage paraphernalia to rare instruments; original stage designs, iconic costumes, rare audio tracks and video…
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Jaguar joins Formula E with new team
Dec 15 2015
Category: News
Jaguar has announced its return to global motorsport. In the autumn of 2016, Jaguar will enter the third season the FIA Formula E Championship as a manufacturer with its own team. FIA Formula E will offer a unique opportunity for Jaguar Land Rover to further develop the future EV powertrain including motor and battery technology. Nick Rogers, Group Engineering Director for Jaguar Land Rover, said: “I am proud to announce…
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Hong Kong secures 2016 Formula E race
Oct 09 2015
Category: News
The Hong Kong ePrix will take place on October 9 2016 subject to FIA track homologation. The 2km circuit will run between Lung Wo Road and the Star Ferry, with cars reaching speeds of up to 225kph (140mph).
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Rush introduces some Rock n’ Roll to the US Formula 1 Grand Prix
Aug 12 2015
Category: News
Music superstar Elton John will play a spectacular post-race show on the Sunday of the 2015 Formula 1 United States Grand Prix. Accompanied by his band, Elton John will perform the most iconic hits from his incredible five-decade career in a two-hour set on the new festival lawn on the infield of the Austin circuit. The multiple Grammy-winning legend is one of the top-selling solo artists of all time, with…
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Forbes meets Rush CEO Tom Potter
Aug 12 2015
Category: News
Auto Racing Agency Adds the Rolling Stones And Elton John To Its Portfolio JUN 11, 2014 Hong Kong-based auto racing agency Rush Sports Marketing has been appointed to represent upcoming tours by the Rolling Stones and Elton John. Rush was launched in September 2010 by its chief executive Tom Potter who was previously responsible for commercial alliances at the Williams Formula One team. It has quickly built up a valuable…
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Mahindra Racing & Avis Budget Group announce new global partnership
Apr 02 2015
Category: News
Long Beach, April 2, 2015: The Mahindra Racing Formula E Team are proud to announce a new, long-term partnership with Avis Car Rental. This partnership will be officially unveiled at the inaugural Long Beach ePrix on 4th April 2015 where Avis branding will be displayed in the Mahindra Racing Formula E Team’s garage and on the cars raced by Bruno Senna and Karun Chandhok. Avis branding has already featured on the Mahindra Racing Formula…
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Mahindra Racing Formula E Team signs global partnership with IHG Rewards Club
Mar 10 2015
Category: News
Donington UK, Tuesday 10th March The Mahindra Racing Formula E team are proud to announce a multi-year partnership with industry leading loyalty programme IHG Rewards Club. The partnership will be officially launched at the inaugural Miami Formula ePrix on March 14th 2015, where IHG Rewards Club branding will be unveiled in the Mahindra Racing Formula E garage and on the cars raced by Bruno Senna and Karun Chandhok. As part…
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Prudential Sponsors Rolling Stones 2014 Asia Tour
Dec 05 2013
Category: News
Hong Kong, 5 December 2013 – Prudential Corporation Asia, together with its asset management business Eastspring Investments, is proud to announce its title sponsorship of THE ROLLING STONES 14 ON FIRE tour, covering seven concerts in five cities over three weeks starting 21 February 2014 – Abu Dhabi, Tokyo, Macau and two more cities yet to be announced. Photo caption: The legendary Rolling Stones are bringing THE ROLLING STONES 14…
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A-Gas extend partnership with the Marussia F1 Team
Jul 26 2013
Category: News
26/07/2013 A-Gas is pleased to announce that it has agreed to an enhanced relationship as a Team Partner of the Marussia F1 Team, which will see the company benefiting from an increased presence on the MR02 race cars and trackside environment at selected Grands Prix on the calendar. A-Gas is an international group of companies with headquarters in the United Kingdom and trading subsidiaries in the UK, South Africa, Australia, South…
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Rush Accelerates Asian Presence
Jan 16 2013
Category: News
Rush Sports Marketing & Investment accelerates its presence in Asia through appointment of sports marketing industry veterans Dick and Odell Hong Kong, 16th January 2013 — Rush Sports Marketing & Investment, the sports marketing and sponsorship agency which operates from its offices in Hong Kong and the UK, continues to consolidate its position in Asia with the appointment of industry veterans, James Dick as Managing Director, Asia and Jonathan (Jonny) Odell…
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Mercedes AMG Join Nissan in V8 Supercars from 2013
Sep 19 2012
Category: News
Sep 19 2012 V8 Supercars’ longest serving team Stone Brothers Racing will merge with Erebus Motorsport to run three AMG E Class V8 Supercars in the Championship from 2013. The agreement, which has been almost a year in the making since its initial concept in early 2011, is a reality with the newly formed team operating under a Customer Sports Program of AMG. The Erebus Motorsport-SBR alliance was made possible under…
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Net Gains, Marussia F1 Team partners with UK2.NET
Apr 02 2012
Category: News
Press Release Banbury, UK Monday 2 April 2012, 11.00hrs BST After a positive start to the 2012 Formula 1™ season, with strong performances in the opening two races, the Marussia F1 Team is pleased to announce a new Official Partnership with UK2.NET. UK2.NET is one of the biggest and fastest growing web hosting companies in the UK. Accredited by ICANN (the Internet Corporation for Assigned Names and Numbers), the…
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CNBC renew Marussia F1 Team partnership
Mar 16 2012
Category: News
CNBC continues for a second season with Marussia F1 Team Press Release 15 March 2012 Marussia F1 Team are pleased to announce that the partnership with CNBC, the leading global broadcaster of business and financial news and information, has been extended into the 2012 Formula One season, which gets underway this weekend in Melbourne. As ‘Official Business Media Partner’ CNBC will be represented on the new 2012 race car, the…
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Sahara Force India accelerates its online presence with Internap
Mar 15 2012
Category: News
Sahara Force India is pleased to announce that Internap, a provider of intelligent IT Infrastructure services, has been selected as its official supplier of web hosting and content delivery network services. As part of the multi-year agreement, Sahara Force India can count on a reliable, high-performance web hosting environment to deliver a first class website to its global fan base. The agreement also provides the ideal platform to expand the…
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Proud to Serve, 100TB an Official Partner of Marussia F1 Team
Mar 15 2012
Category: News
Marussia F1 Team welcome 100TB as a new Official Partner 15 March 2012 Press Release As Marussia F1 Team gear up for the season-opening 2012 Australian Grand Prix this weekend, we’re pleased to announce that 100TB has joined the team as an Official Partner. 100TB provide some of the fastest and most powerful dedicated servers on the market to a global audience. The partnership underlines the company’s focus on technology,…
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Perfect Host, VPS.net sponsor Marussia F1 Team
Mar 15 2012
Category: News
Marussia F1 Team are pleased to announce a new partnership for the 2012 season, with VPS.NET. 15 March 2012 Press Release: VPS.NET, a division of the UK2Group, has simplified the process of virtual private server cloud hosting making it available and affordable to everyday users, whilst giving small to medium enterprise users the flexibility they need to adequately scale and handle their growing IT demands. Through our partnership VPS.NET will…
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Konnichiwa to Japanese sake brand Joraku!
Mar 15 2012
Category: News
15 March 2012 Red Bull Racing is pleased to announce that the Japanese Premium Sake brand Joraku has become an official Team Supplier. As a result of the multi-year agreement, the Joraku brand will feature in all Red Bull Racing’s Partner listing areas throughout the 2012 season and beyond, as well as being available in Red Bull Racing’s hospitality areas. Based in Japan, Joraku is owned by Hanshin Shuhan, a…
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Marussia F1 Team set to shine with new supplier CarPlan
Feb 27 2012
Category: News
Marussia F1 Team sign new supplier CarPlan Banbury, UK Monday 27 February 2012, 13.00 GMT The Marussia F1 Team is pleased to announce that it has joined forces with CarPlan, the number one selling car care brand in the UK. CarPlan has been providing first class car care products since the 1960s. It is the most recognised car care marque and one of the most important brands within the…
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Nissan enter the V8 Supercars Championship
Feb 09 2012
Category: News
Nissan to race in V8 Supercars Championship in 2013 Nissan will join the V8 Supercars Championship in 2013 and become the first new manufacturer to enter the sport under its new ‘Car of the Future’ rulebook. The news was announced today at a press conference in the River Room at Crown Casino in Melbourne. The Japanese car giant will take on Holden and Ford in next year’s championship – the first run…
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Marussia F1 Team partners with global online recruitment solution provider
Feb 07 2012
Category: News
Marussia F1 Team and Monster.com announce partnership Banbury, UK Tuesday 7 February 2012, 09.00 GMT The Marussia F1 Team is pleased to announce its second new partnership of 2012, teaming with Monster.com®, the worldwide leader in connecting people to job opportunities and the flagship brand of Monster Worldwide, Inc. (NYSE: MWW). With its global reach and unique job matching technology, Monster helps employers from all sectors fulfil their recruitment…
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Circuit of The Americas confirm 10-year US Formula 1 race contract
Dec 08 2011
Category: News
10-Year Race Contract Brings F1 Back to the U.S. in 2012; Construction to Resume Immediately AUSTIN, Texas – December 7, 2011 Circuit of The Americas has announced that they have reached an agreement with Formula One Management that ensures the Formula 1 United States Grand Prix remains on the FIA Formula 1 World Championship race calendar for 2012 and beyond. Red McCombs, Chairman of McCombs Enterprises and Founding Partner…
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Charles Pic confirmed for 2012 Marussia race seat
Nov 28 2011
Category: News
PRESS RELEASE Marussia Virgin Racing completes 2012 Race Driver Line-up Sunday 27 November 2011 Brazilian Grand Prix, Interlagos, São Paulo – 19.00hrs local, 21.00 GMT Marussia Virgin Racing is pleased to announce that rising French talent, Charles Pic, will race for the team in 2012 alongside Germany’s Timo Glock. Last week, at the Young Driver Test in Abu Dhabi, 21 year old Charles spent the equivalent of two…
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Lucas di Grassi trials helmet camera in the Pirelli F1 test car
Oct 21 2011
Category: News
Lucas di Grassi – Tests out new helmet camera in Pirelli F1 test car httpv://youtu.be/m3DY7HIjXMc
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Puma enter partnership with Mercedes GP
Oct 12 2011
Category: News
PUMA become Official Licensing partner with Mercedes GP Petronas From the 1st January 2012 PUMA will become the exclusive licensing partner to Mercedes GP Petronas for footwear, apparel and accessories and an official Team Partner. The agreement incorporates branding for PUMA on the team’s MGP WO3 2012 race car, and on all race and teamwear products. PUMA will also provide Mercedes GP Petronas with innovative fireproof racewear for the drivers and…
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V8 SUPERCARS EXTENDS TO 16 EVENTS IN 2012
Oct 10 2011
Category: News
Highlights: · First time V8 Supercars will stage 16 events · Clipsal 500 in Adelaide opens the Season · The Abu Dhabi event will be a full Championship round at the November 2012 Formula One Grand Prix · Completed upgrades of the Sandown circuit herald the return of the 500 to its traditional home · 2012 marks the final ITM400 Hamilton in New Zealand · The…
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The most famous touring car race in the world this weekend
Oct 03 2011
Category: News
The Supercheap Auto Bathurst 1000 will have Australians’ hearts in their mouths this weekend. Bigger than Le Mans up to 200,000 people will converge on the regional New South Wales City of Bathurst, more than 32,000 of them camping on the famous Mount Panorama, to witness another piece of motor racing history unfold. Bathurst remains one of the all-time favourite circuits of V8 Supercar drivers and is ranked among the great…
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MERCEDES GP PETRONAS STRENGTHENS TECHNICAL TEAM
Sep 30 2011
Category: News
MERCEDES GP PETRONAS STRENGTHENS TECHNICAL TEAM The MERCEDES GP PETRONAS Formula One Team is pleased to announce two new appointments as the team continues to strengthen its technical structure. Geoffrey Willis will join the team as Technology Director on 17 October and Aldo Costa will begin his role as Engineering Director on 1 December. Aldo and Geoffrey will report to Technical Director Bob Bell. Aldo will be responsible for design…
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FORMULA 1 REVS UP SINGAPORE’S BUSINESSES AND ECONOMY
Sep 23 2011
Category: News
Singapore reaps the benefits from hosting Formula One According to initial estimates, the cost of hosting the Grand Prix is 150m Singapore dollars ($115m; £75m) per year As much as 60% of that is being invested by the Singapore government through the Singapore Tourism Board (STB) in a bid to attract more visitors to the island nation According to the Singapore Tourism Board, the country generated an extra S$160m in…
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Lucozade to help drive Vodafone McLaren Mercedes performance
Sep 22 2011
Category: News
Ahead of this weekend’s Singapore Grand Prix, Lucozade – the UK’s leading sports and energy drink – today announces an innovative performance partnership with the Vodafone McLaren Mercedes Formula 1 team. In addition to branding on the car and drivers overalls Lucozade will supply Jenson Button, Lewis Hamilton and Vodafone McLaren Mercedes with their range of sports nutrition products that will play an integral role in preparation, performance and recovery…
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NASCAR Hall-of-Famer Waltrip heads down under to call Supercheap Auto Bathurst 1000 live for SPEED™
Sep 14 2011
Category: News
Waltrip: ‘It is some of the best … Most aggressive racing I have ever seen’ To be joined by NASCAR on Fox partner Mike Joy, Australian Leigh Diffey and former racer Calvin Fish Three-time NASCAR Sprint Cup Series champion and recent NASCAR Hall of Fame inductee Darrell Waltrip headlines the SPEED broadcast team heading to Australia next month to cover the famed Bathurst 1000 from Mount Panorama in…
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V8 SUPERCARS BROADCAST LIVE IN PRIME TIME INTO NORTH AMERICA
Sep 09 2011
Category: News
SPEED V8 Supercars Supercheap Auto Bathurst 1000 and Armor All Gold Coast 600 US network SPEED to send commentary and production teams to Australia Both events to be broadcast live, in prime time and high definition Major promotional airtime on FOX and SPEED throughout the North American market V8 Supercars expanding international reputation has been endorsed by US network SPEED sending a full commentary and production team to cover the…
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Timo Glock signs new multi-year agreement with Marussia Virgin Racing
Jul 24 2011
Category: News
HOME SWEET HOME Timo Glock prepares for his home Grand Prix and affirms his commitment to Marussia Virgin Racing with a new long-term agreement German Grand Prix, Nűrburgring Sunday 24 July 2011, 10.00 CET Following an exciting few weeks for Marussia Virgin Racing, the good news just keeps coming. As Timo Glock prepares to race in his home Grand Prix in Germany today, he has also underlined just how ‘at…
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V8’s overseas expansion – Australian Financial Review July 2011
Jul 19 2011
Category: News
V8’s announces it intention to expand the series internationally and Rush Sports Marketing & Investment as its commercial partner outside of Australia.
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Tony Cochrane at V8 Supercars announces Rush Group appointment
Jul 12 2011
Category: News
V8 Supercars Chairman Tony Cochrane has spoken about the appointment of Rush Sports Marketing & Investment, his goals for the sport in 2013 and the position of the Tasmanian V8 round beyond this year. httpv://www.youtube.com/watch?v=cryNz_oMY2w Cochrane recently returned from the USA where it was announced the V8 Supercars Championship would be racing at the Circuit of the Americas outside Austin #Texas# from 2013. The same track will host Formula 1…
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TO RUSSIA WITH LOVE
Jul 11 2011
Category: News
PRESS RELEASE TO RUSSIA WITH LOVE Marussia Virgin Racing to wow Russian fans with a taste of Formula One London, UK Sunday 10 July 2011 Next weekend (16-17 July), the Marussia Virgin Racing Formula One team embarks on the journey towards Sochi 2014 – the venue for the much-anticipated inaugural Russian Grand Prix – by taking part in the Formula Sochi Speed Festival on the city’s streets. The team’s Race…
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Grand Prix Perfect for HK as Formula One cars Produce very little pollution
Jul 10 2011
Category: News
Letter Published in SCMP
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V8 Supercars has appointed Rush Sports Marketing & Investment to represent the Championship outside of Australia.
Jul 09 2011
Category: News
V8 Supercars Appoint Rush
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Marussia Virgin Racing acquire WRT facility in Banbury for centralised team HQ and enter partnership with McLaren
Jul 04 2011
Category: News
Marussia Virgin Racing – All The Right Moves ALL THE RIGHT MOVES A Technical Partnership with McLaren and a New Technical Base: the exciting next chapter in the Marussia Virgin Racing story Dinnington & Banbury, UK Monday 4 July 2011, 10.00hrs BST The Marussia Virgin Racing team has signalled the seriousness of its intent to become a real contender in Formula One with two major announcements that represent an exciting…
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Tom Potter’s letter to South China Morning Post – why F1 is actually the right message for Hong Kong
Jul 01 2011
Category: News
SCMP letter – F1 the right message for HK The Editor South China Morning Post 30th June 2011 Re: F1 race the last thing HK needs Dear Sir Respectfully your columnist’s concerns about the environmental and social impact of hosting a F1 race in HK are misguided. First of all with proper planning disruption to local businesses can be minimised: pedestrian access can mostly be maintained during road closures and…
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South China Morning Post says F1 race the ‘wrong message’ for Hong Kong
Jul 01 2011
Category: News
INSIGHTS
Disney Quick to Spot Opening as Viewers Flock to Live Sport
May 14 2019
Category: Insights
“Viewers tastes have changed. Last year sport sevents made up more than 90%* of the top 100 live broadcasts… and advertisers certainly know the rewards of a captive audience.” (*up from less than 50% in 2011)
Rush Sport & Entertainment create authentic partnerships that place our clients’ brands front and centre in prime sports content, enabling them to engage and excite huge global fanbases, and to demonstrably accelerate their business growth.
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Lewis Hamilton “checks-in” with SPG ahead of F1 title showdown
Dec 05 2016
Category: Insights
Saturday evening, 26th November (pre the Abu Dhabi GP showdown) Lewis Hamilton made one lucky SPG member’s dream come true in a truly unique experience and raised the bar for loyalty programme reward and recognition. Following a week long simulator challenge installation at the Le Méridien Abu Dhabi, where over 350 entrants participated in the SPG Simulator Challenge contest to find the fastest lap time around the Yas Marina race…
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A timely reminder of F1’s great strength in numbers ahead of the 2016 World Championship
Mar 16 2016
Category: Insights
2016 F1 In Numbers
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Forbes reveals “Where Formula One’s $900 Million Prize Money Really Goes”
Sep 02 2015
Four Formula One teams earned more than $100 million in prize money last year according to new research which shows that the outfits in the auto racing series are some of the best rewarded in world sport.
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The Impact of Sponsorship on Share Price
Nov 06 2013
Category: Insights
The financial pages of newspapers are filled with stories about share price changes. If sponsorship is genuinely a tool for improving business performance then surely it should impact in these areas. But does it? Sponsorship and its impact on share price According to Prof. Jensen of Columbia College, a long term commitment to sponsorship will help a business surpass its competitors over the long term. Jensen’s report surveyed 50 major…
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F1 Business Development
Oct 15 2013
Category: Insights
Nearly every sports sponsorship proposition now includes a section called, business development. But as a platform to drive new business revenue, how good are they really? I don’t propose to breakdown the opportunities and pitfalls of each sport here – I don’t have the time for that, and I’m sure you don’t either! What I will do is explain why I think Formula One is the ultimate platform for b2b…
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The Future of Marketing is in Your Hands
Sep 11 2013
Category: Insights
Attention marketers: The future of marketing is appearing faster than you think…. you are already holding it in your hands. Yes, that’s right, your smartphone or tablet is where all the action is in sports marketing. Act fast to take the lead over your competition. The ubiquity of smartphones and tablets has created a “second screen” which enables a sporting audience to consume content in parallel to live TV. However,…
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Transferring F1 Knowledge into the Wider Industries
Jul 02 2013
Category: Insights
Author: James Parrish, F1-Confidential.com F1 technology is commonly transferred to other industries as the principles employed and continuously developed can provide operational and business performance improvements. Here are a few examples; Improving Public Transport Punctuality is one of the biggest bugbears for rail passengers so in order to improve their service the train companies are turning to F1 Teams. All of an F1 team’s pit crew know exactly what their…
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Views don’t = ROI
Jul 02 2013
Category: Insights
Author: James Parrish, F1-Confidential.com Our last post, West to East: Sports Sponsorship Lessons, talked about the relationship between sponsorship and branding – ‘Sponsorship doesn’t = Branding’. This picked up on the common misconception that to be a successful sponsor you are required to have lots of branding, everywhere. As I was reading some case study results this week, a similar formula came to mind; Views don’t = ROI. Not in…
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West to East: Sports Sponsorship Lessons
Jul 02 2013
Category: Insights
Author: James Parrish, F1-Confidential.com In western countries sports marketing and sponsorship is an established tool for assisting businesses grow. Sponsorship is an investment and can – when planned and implemented correctly – deliver business growth quicker than almost any other platform, however brands in Asia haven’t come round to the idea yet – many still don’t fully understand the need for a strong brand. This week I want to share…
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Why Sponsor F1?
Jul 02 2013
Category: Insights
Author: James Parrish, F1-Confidential.com Sponsorship: Logos on Cars, It’s Not the Whole Story! I was recently asked what F1 would be like without sponsors. After a little thinking I came up with this picture in my mind: Blank cars circle the track – they are certainly not the best and fastest machines in the world. The drivers are rich – they are not the best in the world, instead they…
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BlackBerry’s Silver Bullet
May 07 2013
Category: Insights
Author: James Parrish F1-Confidential.com Pre-season there was a significant number of sponsorship announcements – more than I can ever remember which bodes well for the sport. One of the larger announcements was BlackBerry’s 3-year sponsorship with the Mercedes AMG F1 Team. BlackBerry in reverse Over the past 3 years BlackBerry’s market share had rapidly dropped from 20% to just 6%. BlackBerry now faces the challenge of gaining market share…
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Can you justify your sponsorship renewal?
May 07 2013
Category: Insights
Author: James Parrish, F1-Confidential.com Much of the talk as the 2013 F1 challengers are launched is about which car can compete with ‘genius’ designer Adrian Newey’s latest masterpiece, but for everyone at Rush this week is all about the car launches and sponsorship announcements. In the next week or so we will start to find out which businesses see Formula 1 as the platform to develop their business. While…
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IPL: Is your firm using the best platform?
Mar 22 2013
Category: Insights
With the IPL 6 just days away, much is being written on whether the tournament has lost its sheen. Discussions such as this miss the point. What smart marketers should be asking is if they are using one of the best marketing and branding platforms that India has ever seen in an intelligent and optimal manner. It is surprising how unimaginatively and ineffectively some companies have leveraged their IPL associations and…
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Why Indian IT companies have poor global brand recognition
Feb 05 2013
Category: Insights
See the article at the Times of India here. Recent quarterly results from Indian IT companies suggest that they have turned the corner for another phase of strong performance. So how best to capitalise on this growth and to compete with the world’s leading brands in the sector? This growth is in spite of many Indian IT companiess’ relatively poor brand awareness and international stature. As the CEO of Tata Communications, Vinod Kumar, recently…
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Sports sponsorship: How Indian companies can increase marketing return on investment
Oct 23 2012
Category: Insights
With the second Formula 1 race in India approaching, Rush has provided sport sponsorship insight for the Economic Times of India. Economic Times Article — 23/10/2012 For many major brands, conventional advertising and sponsorship are not alternatives but are components of the overall marketing strategy, providing different methods to build brand awareness and equity. With the entry of global sporting events into India, such as Formula One, golf and tennis events, Indian companies have a great…
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Video: V8 Supercars Car Of The Future explained
Dec 02 2011
Category: Insights
Video: Car Of The Future httpv://youtu.be/rwjeBTAClW0
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The Future of V8 Supercars Revealed
Dec 02 2011
Category: Insights
FUTURE OF V8 SUPERCARS UNVEILED AT SYDNEY TELSTRA 500 · Holden and Ford Car of the Future prototype unveiled for the first time · Ensures long term viability and growth of the sport · New manufacturers expected to join V8 Supercars · V8 Supercar teams to begin building new cars The future of V8 Supercars has been revealed at a premier industry launch with twin prototypes of the 2013…
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F1: the UK’s £6billion business
Nov 10 2011
Category: Insights
This FT video gives an insight in to how Formula 1 has grown into one of the UK’s biggest exports, but also how the business behind the sport is having a wider impact on our lives from the cars we drive to Air Traffic Control and Healthcare. Click here to watch the video.
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FT Business of Formula 1 Report
Nov 10 2011
Category: Insights
FT Business of Formula 1 Report 2011
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FT Video: Formula One keeps driving forward
Nov 10 2011
Category: Insights
“The business of Formula One is changing fast amid a push into new markets, a major cost-cutting exercise and a changing media landscape. But what does the future hold? Nick Fry, CEO of Mercedes GP, Andy Myers, Chief Financial Officer of McLaren, and Roger Blitz, the FT’s Leisure Industry Correspondent, discuss the big issues with the FT’s James Allen” Click here to watch the video
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Video: The Business of Formula 1 supported by Rush Sports Marketing
Oct 26 2011
Category: Insights
All roads will lead to Buddh International Circuit on October 30th as Formula 1 comes to India for the 1st time. F1 is not just a glamorous sport; it’s a business…big business with big money. CNBC take look at the business of F1 through the eyes of Williams, a marquee name in F1 – with help from Rush. See Rush’s first TV piece at Money Control
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A Lap of the Buddh International Circuit, India
Oct 26 2011
Category: Insights
A Lap of the Buddh International Circuit India httpv://youtu.be/wtRGxoNkRbU
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Economic Times Formula 1 Business Article by Kartik Varma, Head of Rush Sports Marketing – India
Oct 21 2011
Category: Insights
Wise words from BMW’s Lito German on the Do’s and Don’ts of Sponsorship
Sep 28 2011
Category: Insights
Watch the full interview here
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Isabelle Conner, Global Head of Marketing for ING discusses F1 Sponsorship
Sep 22 2011
Category: Insights
Isabelle M. Conner discusses the reasoning for ING entering into a substantial partnership with a Formula 1 team and how ING approached the activation of their investment to increase their brand awareness.
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GE’s Formula 1 sponsorship increases staff morale
Jul 05 2011
Category: Insights
The recent Team Lotus podcast on GE’s new partnership with the team highlighted the employee benefits to sponsors. The effect of increased staff morale is often overlooked, but the 4,000 emails GE management have apparently received from employees expressing their excitement and pride that their company has become a Formula 1 sponsor is testament to just how effective it can be. It is important that sponsors give their employees a sense…
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Demonstrating F1’s True Value
Mar 01 2011
Category: Insights
So what is the impact of the Bahrain GP being cancelled on Formula 1 teams’ sponsorship income? Some commentators seem to have published rather crude calculations that put this at 1/20th of the teams’ total sponsorship income in rebates. If that were the case, it would stand to reason that the teams also received over 5 per cent uplift in contracted sponsorship fees this year in respect of the new 20 race calendar. In reality the financial consequences to the teams are likely to be minimal at worst and in some instances perhaps even positive due to the savings of not shipping cars, equipment and people to the Middle East.
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ROOs & Don’ts
Feb 01 2011
Category: Insights
Download the PDF: Sponsorship Column – ROOs and Don’ts With the recent unveiling of several 2011 challengers, it stands to reason we should be seeing one or two significant new sponsorship announcements per team, with upgrades and extensions by incumbents. Yet surprisingly we’ve seen some substantial blank spaces being unveiled in front of the garages in Valencia. Of course there may be big announcements yet to come, such as is anticipated…
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Campaign Asia video interview
Oct 08 2010
Category: Insights
Tom Potter, CEO of start-up sports marketing and investment agency Rush, chats to Campaign about the launch of the company and sports marketing opportunities in Asia. httpv://www.youtube.com/watch?v=OW3OswX1_Bc [Source: Campaign Asia]
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Rush sports marketing agency launches at Singapore F1
Sep 27 2010
Category: Insights
HONG KONG – Rush Sports Marketing and Investment chose the Singapore Formula One Grand Prix as the backdrop for its global launch.
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Radio interview: 938 Live
Sep 25 2010
Category: Insights
938LIVE is Singapore’s only English news-talk station – a popular choice among listeners above 30 years, because it’s big on lifestyle and news. 938LIVE’s SportsZone on Saturday counted down to the Formula 1 night race with a special two-hour show in the evening. Broadcast “live” from Suntec City Convention Centre with a host of international and local guests. The show was broadcast just before the qualifiers.
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